WTFC planned and produced the web commercial for the first brand campaign in the Japan market for Shopify, the leading global commerce brand trusted by more than 1 million merchants around the world.

Shopify is not only an easy way to start a professional-quality online shop, but it also allows you to take your shop to the next step by expanding its functions as your business grows. So our approach was to effectively communicate this strength by the tagline ‘Take your shop to the next step’ and the single-shot film visualizing the shop’s rapid change and growth.


Client: Shopify Japan
Agency: Whatever Inc.
Production: WTFC
Idea: Masashi Kawamura / Tatsuya Ishikawa
Creative Director: Masashi Kawamura
Agency Producer / Strategic Director: Kei Kaneko
Copywriter / Art Director: Tatsuya Ishikawa
Planner: Kyosuke Taniguchi
Planner: Mark Stein

Film Film Producer: Ami Mochizuki (TOHOKUSHINSHA FILM CORPORATION)
Film Production Manager: Takaaki Ametani (WTFC)
Film Director: Takuya Demura (CAVIAR)
Director of Photography: Masaya Nakahara (STURGEON)
Lighting Director: Yuya Okazaki (Freelance)
Production Designer: Kazutomo Yamamura (Bipost)
Stylist: Toshio Takeda (mild)
Hair&Make-up: Minako Suzuki (Freelance)
Offline Editor: Saaya Yamaguchi (ACC)
Online Editor: Masaya Yoshida (Freelance)
Sound Mixer: Miwake Adachi (Freelance)
Music: Keisuke Tominaga (PIANO Inc.)
CG Producer: Yasuaki Miyatake (FLUX)
CG Director: Mitsunori Motegi (FLUX)
Casting Director: Tadanori Sugimoto (Cast Support)
Cast: Shusei Mochizuki (CRUVA)
Cast: Magnus B
Narrator: Shuya Nishiji (Herringbone)