WORKS

JUN. 6, 2019

SUIYOBI WA MIZUYOBI
(WEDNESDAY IS WATER DAY)


WTFC planned/produced “SUIYOBI WA MIZUYOBI (WEDNESDAY IS WATER DAY).”

To promote Suntory Tennnensui’s line of mineral water, WTFC and Whatever worked with the brand to come up with an idea that unofficially declares Wednesday, which translates to “Water Day” in Japanese, as a day of rest and rehydration.

https://www.suntory.co.jp/water/tennensui/mizuyoubi/

“Suiyōbi wa Mizuyōbi (Wednesday is Water Day)” is a brand activation project that reminds people to drink more water for a healthier lifestyle. WTFC made a 90-sec spot, which features a Google Calendar pixel animation, and a special website updated every Wednesday with useful tips on how to use the product at spas and in cooking.

CREDIT

Client: Suntory Holdings Limited
Agency & Production: Whatever Inc.

Idea: Masashi Kawamura
Idea: Kyosuke Taniguchi

Integrated INTEGRATED Producer: Yusuke Tominaga
Planner / Producer: Shinya Fujiwara
Executive Creative Director: Masashi Kawamura
Creative Director: Kyosuke Taniguchi
Art Director: Taichi Ito

Film Technical Director / Programmer: Saqoosha
Producer: Sachie Aihara
Motion graphic Director: Kidai Kato (EDP graphic works)
Motion graphic Designer: Kai Inata (EDP graphic works)
Motion graphic Designer: Shoi Okuda (EDP graphic works)
Motion graphic Designer: Ryota Endo (EDP graphic works)
Composer: Yuuki Ono (WONDROUS)
Producer: Daiji Yoshida (TOHOKUSHINSHA FILM CORPORATION)
Production Manager: Daisuke Yoshikawa (TOHOKUSHINSHA FILM CORPORATION)
DOP: Gen Ito
Gaffer: Satoshi Tani
DIT:: Hideo Takada (progressive)
Stylist: Katsumi Miyasaka (Earth Work)
Hair Make: Megumi Nori (Earth Work)
Offline Editor: Konatsu Hirata (dadab)
Online Editor: Seiji Ishikawa (digital egg)
Cast: Hiroshi Yokoro (KAKUTO ENTERTAINMENT)
Casting Director: Tomokazu Yamauchi (kosei)
Narration: Rie Taguchi