mercari CM「コスチューム」篇
日本最大のフリマアプリ「メルカリ」のブランドキャンペーンとしてTVCMの企画・制作を担当しました。
親子がメルカリで探していた商品たちは、実はロボットコスチュームの工作アイテムだった。そんな、モノに新たな価値を見出し、その価値が他の誰かにつながっていくストーリーを、実際のアプリデザインをベースに描いています。
WTFC planned/produced a TV commercial for the brand campaign of Japan’s largest flea market app, “Mercari.”
In the commercial, the items that the parent and child are searching for on Mercari turn out to be parts for a homemade robot costume. This story of finding new value in items and passing that value on to someone else is based on the design of the actual app itself.
CREDIT
Client: Mercari Inc.
Planning / Production: Whatever Inc.
Production: WTFC, Inc.
Idea: Kyosuke Taniguchi
Idea: Tatsuya Ishikawa
Creative Director: Masashi Kawamura
Creative Director: Tatsuya Ishikawa
Producer: Sachie Aihara
Producer: Makoto Fukuchi
Film
Film Director: Ryo Takebayashi (CHOCOLATE Inc.)
Film Producer: Asami Takata (WTFC Inc.)
Production Manager: Yuri Teshigawara (Tohokushinsha Film Corporation)
Director of Photography: Tatsuyuki Kozen (CRANK)
Lighting Director: Kei Kubota
Production Designer: Yui Miyamori (Diamond Snap)
Location Coordinator: Masumi Sato (HIGH TIDE)
Offline Editor: Jo Kobayashi (CHOCOLATE Inc.)
Online Editor: Mitsunori Mae (jitto)
Sound Mixer: Shingo Otaka
Music: Takao Ogi (BeeTonics)
Cast: Zensei Funaki (HIP JIVE)