WORKS

NOV. 14, 2019

mercari CM “COSTUME”


WTFC planned/produced a TV commercial for the brand campaign of Japan’s largest flea market app, “Mercari.”

In the commercial, the items that the parent and child are searching for on Mercari turn out to be parts for a homemade robot costume. This story of finding new value in items and passing that value on to someone else is based on the design of the actual app itself.

CREDIT

Client: Mercari Inc.
Planning / Production: Whatever Inc.
Production: WTFC, Inc.
Idea: Kyosuke Taniguchi
Idea: Tatsuya Ishikawa
Creative Director: Masashi Kawamura
Creative Director: Tatsuya Ishikawa
Producer: Sachie Aihara
Producer: Makoto Fukuchi

Film Film Director: Ryo Takebayashi (CHOCOLATE Inc.)
Film Producer: Asami Takata (WTFC Inc.)
Production Manager: Yuri Teshigawara (Tohokushinsha Film Corporation)
Director of Photography: Tatsuyuki Kozen (CRANK)
Lighting Director: Kei Kubota
Production Designer: Yui Miyamori (Diamond Snap)
Location Coordinator: Masumi Sato (HIGH TIDE)
Offline Editor: Jo Kobayashi (CHOCOLATE Inc.)
Online Editor: Mitsunori Mae (jitto)
Sound Mixer: Shingo Otaka
Music: Takao Ogi (BeeTonics)
Cast: Zensei Funaki (HIP JIVE)